// SERVICE_DETAIL
SEO FOR ECOMMERCE BRANDS
Shopify SEO services built for DTC brands that need more than a 200-item spreadsheet.
// THE_PROBLEM
Most DTC brands know their organic traffic is underperforming. They don't know exactly what's broken, in what order to fix it, or how much revenue is sitting on the other side.
A generic audit gives you a 200-item spreadsheet with no prioritization. Shopify stores have specific structural problems — duplicate URLs from collection and product pages, thin variant pages, crawl budget wasted on faceted navigation — that a non-specialist will miss or misrank. We find them, rank them by revenue impact, and tell you what to fix first.
// THE_METHOD
HOW WE APPROACH IT.
01 / TECHNICAL
Crawl & Indexation
We crawl your site like Googlebot would. Indexation blocks, redirect chains, duplicate content, canonical issues — found and prioritized.
02 / CONTENT
Cannibalization Mapping
Most DTC sites have pages unknowingly competing for the same queries. We map every cannibalizing cluster and give you a consolidation plan that doesn't destroy existing authority.
03 / COMPETITIVE
Gap Analysis
We run a content gap analysis against your top 2–3 competitors — keyword positions mapped, informational vs commercial gaps separated, and opportunities ranked by commercial value for your niche.
04 / ARCHITECTURE
Internal Linking
Internal linking is the most underused lever in ecommerce SEO. We audit your current link graph, identify authority dead-ends, and redesign the internal linking structure to push authority toward your highest-margin categories and products.
05 / ROADMAP
Action Plan
Every finding gets a priority score. You get a roadmap — week 1, month 1, quarter 1. What to fix, in what order, and why.
// DELIVERABLES
WHAT'S INCLUDED.
// PROOF_OF_WORK
FirepitSurplus.com
~26x
↑ 2,700 → 72,000 monthly visitors
Content-led SEO over 3 years. No paid ads. Grew to $2M+ ARR. The compounding effect in practice.
VIEW FULL CASE STUDY →// FAQ
COMMON QUESTIONS.
READY TO GET STARTED?
Tell us your situation. We'll tell you if we can help.