// SERVICE_DETAIL
ECOMMERCE ANALYTICS & ATTRIBUTION
Ecommerce analytics services for DTC brands on Shopify. Clean attribution so you finally know which channels drive revenue.
// THE_PROBLEM
If your GA4 was set up by whoever built your site, you're making decisions on data that doesn't reflect reality. Last-click attribution gives all the credit to the last touchpoint — usually a branded search — while your SEO and email look underperforming.
Most DTC brands have more data than they can use and less clarity than they need. The problem isn't data volume — it's that your revenue attribution model is giving all the credit to the wrong channel. The goal isn't more dashboards. It's fewer, better questions answered by data you can trust.
// THE_METHOD
HOW WE APPROACH IT.
01 / DATA_LAYER
Audit & Rebuild
Before touching GA4, we audit what's being tracked at the data layer. Missing events, duplicate transactions, misfiring triggers — fixed at the source.
02 / GA4
Configuration
Proper event taxonomy, conversion setup, cross-domain tracking, Search Console integration, and ecommerce tracking built for your specific funnel.
03 / BIGQUERY
Pipeline Setup
Raw event-level data in BigQuery. We structure the dataset and build the SQL queries you'll actually need — revenue by channel, content performance, cohort analysis. The output feeds directly into your ecommerce analytics dashboard in Looker Studio.
04 / ATTRIBUTION
Multi-Touch Model
A model that gives credit across the full customer journey, not just the last click. You see channel revenue attribution across every touchpoint — how SEO, email, paid, and direct work together to drive a sale.
05 / DASHBOARDS
Looker Studio
Your Shopify analytics dashboard in Looker Studio shows revenue by channel, organic performance by content cluster, and paid efficiency vs organic growth. Built for a founder, not a data analyst.
// DELIVERABLES
WHAT'S INCLUDED.
// PROOF_OF_WORK
> You don't need another ecommerce analytics tool. You need a properly configured pipeline that answers the questions your current tools can't.
> Most brands can't answer: which blog post drove the most revenue last month? After this, they can.
// FAQ
COMMON QUESTIONS.
READY TO GET STARTED?
Tell us your situation. We'll tell you if we can help.